The Big Idea: Leadership in the Age of Transparency

Rarely do before-and-after business cases present such a neat study in contrasts. Compare the recent actions of the key players in the food industry with those of the tobacco industry two decades earlier.

In the 1980s, executives at Philip Morris were still fighting energetically to hold back the tide of evidence that cigarettes cause lung cancer, and claiming that customers were exercising free will in choosing to smoke.

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Source: Harvard Business Review
Date of Publication: April 2010